Magic is the lead developer of Newton Protocol, onchain risk management for stablecoins, RWAs and AI agents. Their embedded & API wallet tech has powered Polymarket, WalletConnect, Mattel, Forbes and 200K+ developers.

As head of marketing at Magic Labs, I built the Newton brand from day one to 1M+ followers and 7M users, achieving #1 mindshare for weeks pre-launch and an FDV of nearly $1B after launch.

• Orchestrated the Newton Protocol token launch with Magic Newton Foundation, which achieved day-one listings on major exchanges including Coinbase, Binance and Upbit

• Created "Secure the Future" global content & event franchise featuring Securitize, WisdomTree, Plume and ZKSync; executed at Korea Blockchain Week, during Chainlink SmartCon and in Vietnam

• Led company rebrand and strategic partnerships with PayPal Ventures, Polymarket and Base

• Coinbase publicly recognized launch for industry-leading transparency standards

That’s the Mix launched a new Sprite product available only at McDonald’s with a social, digital and experiential campaign that earned over a billion impressions in one week.

Watch the case study.

I wrote the campaign platform and launch creative for brand socials, Spotify, YouTube and McDonald’s locations.

As ECD at Cornerstone/The Fader, I led an agency team of ten creatives, as well as external creative & production partners. Our work was the creative blueprint for McDonald's campaigns with Travis Scott, BTS, Cardi B and more.

Before my role as head of marketing at Magic Labs, I led “Love, Chuck” global brand strategy and executions with Works Studio. We expanded on the initial “Love, Chuck” brand idea to develop the internal global and regional playbook with Converse leadership.

Amazon Prime Video’s first adult animated series “Fairfax” got people talking with an immersive, interactive experience on the LA block that inspired the show.

Watch the case study.

As lead CD for Campfire and The Mill, I wrote the experiential narrative, immersive actors' scripts & guidelines, project bible and campaign assets to promote the week-long set of premieres and fan events.

I oversaw over 30 internal and external resources to design the space, create original merch and rehearse the immersive theater experience that wowed the creators, cast, clients and fans alike.

I co-created Instagram’s first brand campaign, “Find More to Heart.” Directed by Kris Merc and edited by Mah Ferraz, the films champion Instagram creators who brought heart to the early days of the pandemic.

As a CD at Ogilvy, I helped to lead a team of 20 creatives and content curators discovering new talent on the platform.

Watch “Whole Chef” and “Self ❤️.”

For the Instagram #ShareBlackStories campaign, I worked with the Ogilvy team, Issa Rae and illustrators Jade Purple Brown and Temi Coker to write and launch the campaign.

Watch “My Style Inspo”and “Soundtrack to My Story.”

The Nike “New Sport City” social campaign directed by Jordan Hall captured New York's unique sports energy, starring unsung heroes from streetball to stickball.

I worked with Bryght Young Things to write the social content, captions, titles and cutdowns. The series lived on the Nike app, Instagram Reels and TikTok.

I've written TV, print, experiential and social campaigns for Nike, and directed and interviewed the world's top athletes and coaches. Some of my favorites:

- At R/GA I led the team writing stories of every Air Force 1 ever for Nike 1THOLOGY. Virgil Abloh selected our work from the Nike archive for his Nike x Off-White x MoMA campaign

- I wrote the Rakim-narrated History of Nike Air Force 1 film that aired across digital, social and stadiums nationwide

- I directed a YouTube series of short films featuring Kobe, LeBron and Steve Nash, and a playoff TV spot with LeBron for "The LeBrons"

- I started the first Nike Basketball YouTube, blog and podcast, managing a team of writers and content creators posting daily stories and videos

Our Soccer is a campaign that celebrates MLS fan culture around the league. I wrote the brand strategy, campaign platform, TV scripts, digital and social content.

As ECD at Cornerstone/The Fader, I oversaw all brand marketing with an agency team of ten creatives, as well as external creative & production partners.

Watch “Our Soccer” and “How We Do.”

The Sonos One product launch campaign kicked off with Song Stories: Bowie, a global event series at Sonos stores in NYC, London and Berlin.

As ECD at Cornerstone/The Fader, I worked with a team of 30 internal and external creative & production partners to curate and present the global series.

We partnered with curator Paul Gorman, the Bowie estate and photographer Mick Rock to select never-before-seen images and relics from Bowie’s life to be presented in each Sonos space.

The product launch got global press for its storytelling by Bowie raconteurs Mark Mothersbaugh, Goldie, Peaches, Tony Visconti, Nikki Sixx and Alison Goldfrapp.

I was the ECD and writer on a docuseries of Chase Private Client films and spots directed by Chiara Clemente.

Watch "Laura's Story."