Marketing Executive · New York, NY

I build brands
that break through
and win.

Steve Caputo is an expert in navigating high-stakes market transitions—rebrands, new market entries, token launches—to reach billion-dollar outcomes. Most recently built the Magic Newton brand ecosystem from scratch to 1M+ followers and 7M users as head of marketing at PayPal Ventures-backed Magic Labs.

Steve Caputo
Magic Newton
Converse
Sprite × McDonald's
Instagram
Nike
Magic Newton
Converse
Sprite × McDonald's
Instagram
Nike

Selected Work

Building brands at inflection points where attention + trust = value.

Head of Marketing · Magic Labs

Magic Newton: Building Trust in Onchain Finance

Built and led all marketing for Magic Labs from day one—company rebrand, product brand, foundation brand, founder positioning, and the "Secure the Future" institutional content franchise with Securitize, WisdomTree and Plume. Established Newton Protocol as a player in onchain risk management and compliance for stablecoins, RWAs and AI agents. That brand foundation enabled a token launch that listed on Coinbase, Binance and Upbit day one—recognized by Coinbase for industry-leading transparency standards.

~$1B
FDV at Launch
7M
Users
1M+
Followers
Founder · Lower East Studios

Fractional CMO and Brand Consulting for Global Icons

Founded a consulting practice for brands at critical growth moments: The Madhive rebrand that contributed to a $300M raise and $1B valuation. The "Love, Chuck" brand strategy and campaign direction for Converse that activated a global creator network. Immersive launches for Amazon Prime Video at ComplexCon and around LA. Additional clients include Nike, Diageo and Uniqlo.

$1B
Client Valuation
Executive Creative Director · Cornerstone / The Fader

Culture and Commerce at Scale

Created "That's the Mix"—a breakthrough partnership between Sprite, McDonald's and Spotify that generated 1B+ impressions in one week and became the creative blueprint for McDonald's collaborations with Travis Scott, BTS and Cardi B. Created the long-running "Our Soccer" brand platform for Major League Soccer that contributed to their $2.5B Apple TV streaming deal. Led Sonos "Song Stories: Bowie" global product launch in partnership with the David Bowie estate.

1B+
Impressions
$2.5B
Streaming Deal
Creative Director · Ogilvy

Instagram's First Brand Campaign

Co-created "Find More to Heart"—Instagram's first brand campaign, building a creator platform that discovered and championed emerging talent across the platform. Led innovative projects bringing AI into platform marketing in 2019.

First
Instagram Brand Campaign
Creative Director · R/GA

Building the Agency of the Decade

One of R/GA's first CD/Writers during the Agency of the Decade era. Led global work for Air Force 1 "1THOLOGY"—selected by Virgil Abloh for the Nike x Off-White x MoMA collaboration. Created Nike's first YouTube channel, blog and podcast. Directed Nike Basketball campaigns featuring Kobe, LeBron and Rakim. Won Cannes, Clio, LIAA, One Show and Webby honors.

10
Agency of Year/Decade Awards
About Me

Approach

I translate emerging technology for new audiences at scale—operating as a legitimacy bridge between innovation and trust.

Whether it's a high-stakes rebrand, a new market entry, or a token launch, I build the strategic and creative foundation that earns attention and credibility, then execute at the highest levels of craftsmanship.

Background

Twenty years building brands at the intersection of culture and technology.

BA from the University of Pennsylvania. Studied abroad at King's College London.

Thought Leadership

Event host and speaker at Korea Blockchain Week, Token2049 Singapore, SmartCon by Chainlink, ETHDenver and SXSW.

Press

Blockworks · Coindesk · The Defiant · The New York Times · WIRED · Billboard · Fast Company · The Hollywood Reporter · Hypebeast · Vogue

Skills

Brand Strategy & Building · Go-to-Market · Token Launches & Tokenomics · B2B & B2C Product Marketing · Content & Narrative Strategy · Community & Cultural Strategy · Stablecoins, RWAs & AI Agents · Global Campaign Execution · Experiential & Events · Strategic Partnerships · Cross-Functional Leadership · P&L Management · Board Reporting

Get in Touch

Let's talk.

Seeking a CMO role at a high-growth company approaching a major inflection point.

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