BRAND MARKETER AND CREATIVE DIRECTOR
Our Soccer is a campaign that celebrates MLS fan culture around the league. I wrote the brand strategy, campaign platform, TV scripts, digital and social content.
As ECD at Cornerstone/The Fader, I oversaw all brand marketing with an agency team of ten creatives, as well as external creative & production partners.
Watch “Our Soccer” and “How We Do.”
That’s the Mix launched a new Sprite product available only at McDonald’s with a social, digital and experiential campaign that earned over a billion impressions in one week.
Watch the case study.
I wrote the campaign platform and launch creative for brand socials, Spotify, YouTube and McDonald’s locations.
As ECD at Cornerstone/The Fader, I led an agency team of ten creatives, as well as external creative & production partners. Our work was the creative blueprint for McDonald's campaigns with Travis Scott, BTS, Cardi B and more.
The Nike “New Sport City” social campaign directed by Jordan Hall captured New York's unique sports energy, starring unsung heroes from streetball to stickball.
I worked with Bryght Young Things to write the social content, captions, titles and cutdowns. The series lived on the Nike app, Instagram Reels and TikTok.
I've written TV, print, experiential and social campaigns for Nike, and directed and interviewed the world's top athletes and coaches. Some of my favorites:
- At R/GA I led the team writing stories of every Air Force 1 ever for Nike 1THOLOGY. Virgil Abloh selected our work from the Nike archive for his Nike x Off-White x MoMA campaign
- I wrote the Rakim-narrated History of Nike Air Force 1 film that aired across digital, social and stadiums nationwide
- I directed a YouTube series of short films featuring Kobe, LeBron and Steve Nash, and a playoff TV spot with LeBron for "The LeBrons"
- I started the first Nike Basketball YouTube, blog and podcast, managing a team of writers and content creators posting daily stories and videos
Amazon Prime Video’s first adult animated series “Fairfax” got people talking with an immersive, interactive experience on the LA block that inspired the show.
Watch the case study.
As lead CD for Campfire and The Mill, I wrote the experiential narrative, immersive actors' scripts & guidelines, project bible and campaign assets to promote the week-long set of premieres and fan events.
I oversaw over 30 internal and external resources to design the space, create original merch and rehearse the immersive theater experience that wowed the creators, cast, clients and fans alike.
I was the ECD and writer on a docuseries of Chase Private Client films and spots directed by Chiara Clemente.
Watch "Laura's Story."
I co-created Instagram’s first brand campaign, “Find More to Heart.” Directed by Kris Merc and edited by Mah Ferraz, the films champion Instagram creators who brought heart to the early days of the pandemic.
As a CD at Ogilvy, I helped to lead a team of 20 creatives and content curators discovering new talent on the platform.
Watch “Whole Chef” and “Self ❤️.”
For the Instagram #ShareBlackStories campaign, I worked with the Ogilvy team, Issa Rae and illustrators Jade Purple Brown and Temi Coker to write and launch the campaign.
Watch “My Style Inspo”and “Soundtrack to My Story.”
I helped WØRKS to develop and write the strategy, identity, creative and content direction for Boldly, a new plant-based food brand rallying the industry.
Soon after launch, the Boldly site won FWA Site of the Day.
The Sonos One product launch campaign kicked off with Song Stories: Bowie, a global event series at Sonos stores in NYC, London and Berlin.
As ECD at Cornerstone/The Fader, I worked with a team of 30 internal and external creative & production partners to curate and present the global series.
We partnered with curator Paul Gorman, the Bowie estate and photographer Mick Rock to select never-before-seen images and relics from Bowie’s life to be presented in each Sonos space.
The product launch got global press for its storytelling by Bowie raconteurs Mark Mothersbaugh, Goldie, Peaches, Tony Visconti, Nikki Sixx and Alison Goldfrapp.
I worked with the Nowadays creative team to write the strategy, concept and naming for WNBA star Breanna Stewart and the Puma Stewie 1—the first women’s signature basketball shoe in over a decade.
Watch "Quiet Fire."
The debut model, Puma Stewie 1 Quiet Fire, represented the balance of Breanne's humble work ethic and competitive intensity.
You can find Pabst-themed murals in various styles all over the country, but no one had celebrated that brand connection, or created a day for mural artists across the country, until National Mural Day.
As ECD, I worked with legendary New York artist Cey Adams to organize the first-ever day of its kind, curating and funding artists to create new murals and short films about their process.
I collaborated with jazz saxophonist and composer Darius Jones to direct social campaigns for his unique performances and produce live events, namely his the Carnegie Hall debut.
For The Oversoul Manual at Carnegie Hall, we collaborated with artist Anthony Marshall and director Matthew O’Neill on a limited-edition box set and series of short films. We then worked with director Rosalino Ramos and photographer Kholood Eid on the social campaign for Le Bébé de Brigitte (Lost in Translation).
Most recently I produced the listening party for his album fLuXkit Vancouver (its̶ suite but sacred), which was a New York Times Critic's Pick and one of NPR's best albums of the year.
I was the editorial director of Sneaker News, a limited-edition print magazine, where I wrote features on DJ Clark Kent, Cey Adams, Janette Beckman, Jim Walrod and other iconic New Yorkers.
